Trading With Turkey, China, and Germany: What African Entrepreneurs Should Know
In recent years, Africa’s position in global trade has undergone a major transformation. As African entrepreneurs explore new ways to scale their businesses, Turkey, China, and Germany have emerged as three of the most important trade partners, each offering distinct opportunities and challenges. Whether you’re an exporter of agricultural goods or a buyer of industrial […]
Packaging and Branding for Global Markets: Win Buyers Before They Read Your Pitch
In international trade, your product’s first impression is often not the product itself, it’s the packaging and branding. When African entrepreneurs enter global markets, especially in agro-exports, fashion, crafts, or processed food products, they’re not just competing on price, they’re competing on presentation, trust, and perception. And in a fast-moving, highly visual world, the way […]
Understanding Customs and Tariffs: What Can Make or Break Your Export Deal
When it comes to international trade, customs and tariffs are not just administrative steps. They can make the difference between a profitable export deal and a financial loss. For African entrepreneurs entering the global market, especially those trading in raw materials, food products, or craft goods, failing to understand customs and tariffs can result in […]
Importing Smart: How African Entrepreneurs Can Source Quality Products Without Risks
In today’s interconnected world, importing goods or source quality products is no longer limited to large corporations or government agencies. Across Africa, a new wave of entrepreneurs is rising; savvy, driven, and determined to bring in high-quality products from international markets like China, Turkey, India, and Germany to meet local demand. From electronics to clothing, […]
Exploring Emerging Markets: Key Insights from MEEI Trade and Investment Events
Emerging markets are becoming the new frontier for business expansion, offering immense opportunities for entrepreneurs and investors looking to tap into high-growth regions. At MEEI Trade and Investment Events, we bring together global leaders, investors, and businesses to explore these dynamic markets and foster international partnerships. As businesses worldwide seek to diversify and scale, understanding […]